Build an audience before you launch.
The founders who launch to an audience didn't get lucky. They spent the six months before launch posting consistently — while also building the product. That second part is why most founders don't.
Why pre-launch content is the first thing to slip
You know you should be building in public. The advice is everywhere and it's correct. But a single post costs twenty to forty-five minutes once you count the angle, the copy, the image and the scheduling — and that time comes straight out of shipping.
So it happens for three weeks and then stops, usually right before the compounding starts. Launch day arrives, you post about it, and the reach is whatever your existing followers give you. Which, if you went quiet in month two, is not much.
What Fluxary does instead
Reads your landing page
Paste the URL of whatever you have — even a waitlist page. Fluxary extracts your brand: name, tone, value proposition, audience and colours.
Generates a month at once
You get a full month of posts in one pass: the copy, an AI image for each, and video where it fits. No blank page, no Canva.
You approve, it publishes
Everything waits in a queue. Edit any caption, swap an image, regenerate what missed. Approved posts go to LinkedIn, Instagram and Facebook through the official APIs.
What this actually gets you
- An audience that exists before launch day, not after it
- Product updates turned into posts without you rewriting them
- Visibility during the quiet months when you're heads-down building
- A body of posts someone can scroll back through — the thing that makes a stranger trust a one-person company
A weekly framework that survives a bad week
You don't need a content strategy before launch. You need four slots you can fill without deciding anything:
- Monday — feature update. What did you build or ship? A UI fix counts. Small is fine; absent is not.
- Wednesday — customer insight. Something a user said, a support ticket that surprised you, a pattern in your signups.
- Friday — founder lesson. One thing that challenged you or changed your mind this week.
- Weekend — problem awareness. A post about the pain you solve, with no mention of your product at all.
That last slot is the one founders skip, and it is the one that reaches people who have never heard of you. Product posts talk to the audience you already have. Problem posts recruit the next one.
Three of the four need no news at all, which is the point — it decouples your visibility from your release cadence, so three quiet weeks of deep work don't become three invisible ones.
Put this on autopilot
Paste your URL and get a month of branded posts, images and video — ready to approve.
Every plan starts with a 7-day free trial — 12 credits, card required, cancel before it ends and you're not charged. Plans from $19/month after that.
Start your free trial →Frequently asked questions
Do I need a finished product to start?
No. A landing page or waitlist is enough — that's usually all Fluxary needs to extract your positioning and start generating on-brand posts.
Will it post things I haven't seen?
No. Nothing publishes without your approval. Every post sits in a review queue where you can edit, regenerate, reschedule or reject it.
What if the tone is wrong for my audience?
Edit any post inline, or regenerate it for a different angle. The brand kit it learned from your site is editable too, so corrections carry forward instead of repeating.
Is there a free trial?
Yes — every plan starts with a 7-day free trial that includes 12 credits and 1 brand, with premium video enabled. A card is required to start it, and if you cancel before the 7 days are up you are not charged. One trial per customer.